Case Studies/White Papers

Introducing the Global Information Management Technology Audit from Butler Group
Published by the prominent research and analyst firm the Butler Group - this Technology Audit provides an independent analyst assessment of the global information management solutions provided by SDL. Key findings include Global Information Management is an essential business strategy combining technology, strategy, and services. It will help companies to deliver corporate information to a global audience effectively and efficiently. In particular:

• Significant savings are obtained through the efficient re-use of previously translated content.
• Faster time-to-market can be achieved through the provision of a corporate standardised terminology
• The use of business rules and workflow enable the efficient delivery of content to the translation supply chain to help manage translation process.
• Business benefits include quicker time-to-market for content, the reuse of translated content, and global brand consistency

In the words of the Butler Group: “It is Butler Group’s opinion that by offering an end-to-end solution for the translation of content, SDL is providing a cost-effective answer to the problem of providing consistent content in multiple languages in order to target global markets.”

Terminology Matters - A New White Paper from SDL

Companies are struggling to produce accurate and consistent global information for their local markets. Customer support costs are spiralling out of control, and growing content volumes are giving IT, Marketing and Sales departments a real headache.
A new white paper produced by SDL addresses these corporate challenges by focusing on the importance of managing terminology. By managing approved terminology and sharing it across the organization with all content creators, a company can produce consistent and accurate information with less effort. This results in markets being reached faster, which encourages faster local market adoption, as well as removing unnecessary burdens on the Support organization – customers who aren’t confused don’t report problems! Terminology plays a critical role for every department in the organization, and this is discussed in-depth in the new white paper. Highlights include:

• Terminology management across the content lifecycle
• How terminology can drive the faster delivery of consistent content to global markets
• A discussion on the ROI of managing terminology, with information from SAP
• Customer success stories, including a new one from SAS alongside Bosch, HP, Giesecke & Devrient and Siemens Medical Services
• A best practice terminology management example as it affects every department in the organization, including Search Engine Marketing